Wordmark logo5/7/2023 So, to sum it up, when you see “logotype” think “text,” when you see “logomark” think “picture,” and don’t forget that they can be combined. By having multiple logos, you can select the best one for wherever you put them. For example, the same company might use a logotype for their email letterhead, a logomark for the corner of their mobile website and a combination for a giant street billboard. A trend known as variable or responsive logo design recommends having different logo variations depending on where they’re located. It’s also worth noting that recently companies are using more than one logo. In fact, logo trends seem to favor experimental hybrids that can’t be pigeon-holed as one or the other. Some logos have text that forms a picture. A lot of logos have both text and a picture. Where it gets confusing is when the lines between them blur. The name can be designed in a picturesque or stylistic font, but at its heart it’s still just text. So, when a designer asks whether you want a logotype or a logomark, they’re really asking if you want a text logo or a picture logo. Logotypes are also often referred to as wordmarks or lettermarks, while logomarks are also known as pictorial logos or logo symbols.Įxamples for logotypes include Visa, Coca Cola or Google. The general term logo refers to all marks that represent a brand. What’s the difference between a logotype and logomark?Ī logotype is a logo centered around a company name or initials, while a logomark is a logo centered around a symbolic image or icon. Is it a logotype or a logomark or both? This logo has different variations. Plenty of people are just as confused as you-enough folks to justify us writing an entire article about it! If you’re planning a logo design or logo redesign, take a quick glance below to see if your brand would benefit more from a logotype or logomark, and why. If you don’t know the difference between a logotype and a logomark, don’t feel bad. After all, what’s the difference, aren’t they both just logos? You might as well choose between a diffendoofer or a grickily gructus. This handmade logo also features multiple variations including a version paying homage to the famed Huntington Beach lifeguard towers.“Do you want a logotype or logomark?” It’s one of the first questions you need to ask yourself when looking for a logo, because it has huge ramifications on branding, but it’s also a question that tends to stump people. The custom, hand-written design with unpredictable characters and wild movement was born out of the desire to appeal to local surfers as well as anyone else who may have a fiery hunger for authentic Mexican food! The objective was to design a wordmark that represented the free spirit of the bad-asses who meet out in the water each day while also making sense for a professional restaurant establishment. In Huntington Beach, California, where surf culture reigns supreme, this client wanted a logo for his restaurant that was befitting of the protective community of talented men and women who call the ocean home.ĭerived from surf lingo, “Maja” meaning mother, is a term of affection often used within this community. Legend has it some surfers pray for good waves… others just pray for good food!
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